Actionable Optimisation #14 – Buy Now, Pay Later

 August 4, 2020

By  Will

How To Get a 60% Increase in AOV with Buy Now Pay Later

to receive each Actionable Optimisation as they go live

It’s probably time we talked about this.

Buy Now, Pay Later options have exploded over the past few years. Companies like Klarna, Kiva, Splitit, Afterpay and many others are making it easier for customers to buy from your stores, by offering them the ability to pay over time, and the best part is, you get your money up front.

You can offer your customers the ability to pay in 3, monthly installments, more traditional financing, or after 30 days once they’ve had a chance to try the products they’ve purchased.

The results speak for themselves as well. According to Klarna, depending on which option you present you could see up to a 60% increase of order values, and a 20% increase in your conversion rate.

So that’s more orders, and more money per order...

What’s not to like?

Buy now pay later


Will is a Customer Journey Marketing consultant, specialising in CRO, CRM and Customer Experience. Will has over 7 years experience working across a range of consumer facing businesses and has worked for huge brands such as MyVoucherCodes, Europcar, JackpotJoy, Virgin Games and Virgin Bet.


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