Conversion Rate Optimisation isn't just about getting the purchase, it's about turning traffic into valuable, long term customers. Forget the discounts, and the cheap tricks, we'll work with you to turn your site into a conversion machine producing high value customers.
Phase 1 - Audit & Planning
We start off with a full audit of your website. This involves a deep dive into Google Analytics, interviews with customers, collecting feedback from those who don't purchase, using click maps and session tracking reports.
Using our findings from this analysis, we'll put together an action plan to move forward with, to experiment on your site and turn it into a conversion machine that will achieve your business objectives.
While the end goal is revenue, we'll optimise towards micro-conversions, to make sure the customer is achieving their goals as quickly and easily as possible, while moving them down your sales funnel towards revenue.
Phase 2 - Testing & Optimising
In phase 2 we work on implementing the experiments identified in the Audit & Planning phase. We'll implement tests ourselves using your A/B testing tool of choice, while also working with your UX, Design, and Development teams to build more complex experiments.
We constantly monitor these tests to ensure that not only are we achieving positive conversion improvements, but that this improvement is generating high value customers, with high Lifetime Values.
Phase 3 - Results & Development
We'll provide detailed monthly reports so you can see the impact our work is having on your business.
We'll be analysing performance of our A/B tests constantly, as well as reviewing how website visitor behaviour, and customer purchase behaviour changes alongside these tests. Using this analysis, we'll add further tests and experiments to the roadmap to generate even better results for you.
As always, the focus is on long term, lifetime value of your customers. While there is a place for discounts and promocodes, our goal is to ensure your customers have the best possible experience with your business, and that they're happy to pay full price.